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What is a catchphrase?

What is a catchphrase? Here are some definitions.

Noun
  1. A group of words, often originating in popular culture that is spontaneously popularized after widespread repeated use.
  2. A signature phrase of a particular person or group.
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Examples
Conservatives are offering real solutions to helping Canada's Pacific gateway move from being a Liberal catchphrase to a Canadian reality.
Although the five a day catchphrase might be appropriate for adults, it could be a disincentive for children.
Try as they might to jazz it up with a dance routine or a catchphrase or a performance by Bruno Mars, The X Factor was a sinking ship.
The pitch, intonation, and speed of his voice are all over the map and make every bit of dialogue and catchphrase either hilarious or an assault on your eardrums.
The catchphrase was delivered with a look of saucer-eyed amazement which slayed the studio audience every time.
The council has also been criticised by many for repeatedly chorusing its catchphrase of making Hull a Top Ten city.

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