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What is a footfall?

What is a footfall? Here are some definitions.

Noun
  1. (countable) The sound made by a footstep.
  2. (chiefly Britain, uncountable) Foot (pedestrian) traffic.
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Examples
They stepped forward at a measured pace, pausing with each footfall, driving Joshua and Benjamin further back into the closet step by step.
It's not as if being in the middle of a residential area will improve footfall.
They say footfall is decreasing in shops and that people are looking at other centres, like Lancaster, to do their shopping.
The operation will have to be suitable for opening seven days a week in order to encourage footfall into the area.
Memos were flying around checking we were taking every opportunity to maximise the potential of the extra footfall coming into the shop.
We have no other way of knowing how many people come into town to shop other than these footfall figures.

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