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What is a niche market?

What is a niche market? Here are some definitions.

Noun
  1. a relatively small and specialist, yet profitable, market
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Examples
The boy from Tunapuna had fearlessly and single-handedly faced and surmounted all obstacles and carved a niche market from scratch.
What had been a niche market for technology nerds soon became a mass market as consumers discovered the benefits of computing, said Atherton.
They produce a top-quality product for which there is a niche market and it is great the local people can supply this special demand.
The lighthouse will appeal to a niche market of cashed-up, well-informed buyers ready to grab a bargain.
The organic market, once a niche market, is gradually becoming more mainstream.
The company has a niche market in building roads and bespoke factories in Scotland.

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