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What is a slogan?

What is a slogan? Here are some definitions.

Noun
  1. (advertising) A catch phrase associated with the product or service being advertised.
  2. A distinctive phrase of a person or group of people.
  3. (obsolete) A battle cry (original meaning).
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Examples
For too long, we've allowed our nation to be defined by a marketing slogan targeted at cashed-up foreign tourists.
But they were ready to claim as many as 28 to 30 seats based upon a slogan of chasing the government loyalists out of office.
It doesn't often happen but when it does, the slogan provides a shorthand for the entire campaign.
Each slogan landed with the force of a punch and won cheers from a largely conservative crowd of South Dakotan students.
She then pinned to my shirt a button bearing a save-the-animals slogan whose precise wording I've forgotten.
The session was interspaced with militant slogan shouting and revolutionary songs.

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