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What is a strapline?

What is a strapline? Here are some definitions.

Noun
  1. A secondary heading, especially one printed above another.
  2. (Britain) A memorable slogan attached to a commercial brand.
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Examples
The strapline for mygaelic.com is 'discover the Gaelic in you' and this very attractive and user friendly site has now become a fantastic resource for all things Gaelic.
You have to have a strapline of some kind and hopefully we will have something that will get people excited.
A good strapline can add to speed of comprehension and positioning.
The recommendation was that the strapline should not be translated at this time.
The strapline and the button which goes immediately to the company's website make it reasonably plain that these are not in fact search results.
Move for Health' is the motivational strapline which the WHO has chosen to promote moderate, yet constant physical activity as a natural medicine to help ensure good health and a long life.

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