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What is a strapline?

What is a strapline? Here are some definitions.

Noun
  1. A secondary heading, especially one printed above another.
  2. (Britain) A memorable slogan attached to a commercial brand.
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Examples
A strapline was devised 'Get Your Skates On' to emphasise the time saving benefits and to communicate the nature of the product.
To ensure that we are on the right track, the World Board asked our Communications team and Coordinating Group to investigate the issue of translating our strapline, girls worldwide say.
The strapline for mygaelic.com is 'discover the Gaelic in you' and this very attractive and user friendly site has now become a fantastic resource for all things Gaelic.
Move for Health' is the motivational strapline which the WHO has chosen to promote moderate, yet constant physical activity as a natural medicine to help ensure good health and a long life.
The recommendation was that the strapline should not be translated at this time.
Eurosport has declared that its new brand recognition will be disclosed on-air, with the strapline Fuel Your Passion.

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